The vast majority reported that food products coming from the west needed to be halal, and this is an important deciding factor for purchase. The findings from the qualitative-focused interviews revealed that the product attributes of packaging with attractive colors, design, size, overall quality material, taste and labeling with maximum product information influenced their purchase behavior. Moreover, the purposive sampling method has been used in this research. To confirm the results, Leximancer software Version 4.5 was used to reanalyze and validate them. The technique used to analyze the qualitative interview findings was thematic content analysis. These were Karachi, Lahore, Islamabad, Peshawar, Quetta, Hyderabad, Faisalabad and Larkana. This is a qualitative study, and in-depth semi-structured interviews were conducted with 90 participants comprising professionals, housewives and university students from eight cities in Pakistan, which represented different regions and demographic variables.

Hence, the purpose of this study is to explore the motivation behind this behavior. However, the inclination and preference toward imported food products must be backed by a strong motivation, when the religion of Islam does not permit overspending yet the amount spent on such imported food products is overwhelming. The usage and preference of western imported food in a Muslim-majority state signifies its importance and relevance in a specific culture. Faktor tersebut adalah kunci yang menyebabkan ritel modern disukai konsumen. Faktor dominan penentu keberhasilan ritel modern berupa efektivitas penggunaan teknologi pembayaran dan tampilan fisik toko/ritel. Hasil penelitian diperoleh informasi ada 10 faktor penentu keberhasilan ritel modern, yaitu: strategi bisnis ritel, tampilan fisik ritel, citra ritel, merchandise & assortment, komunikasi yang dipercaya, efektivitas teknologi pembayaran, customer service, media promosi, profesional SDM, jaminan pembayaran.

Analisis data memakai analisis faktor, uji rata-rata dan test rank. Untuk mendapatkan hasil maksimal, digunakan metode penelitian deskriptif dengan pendekatan kuantitatif. Total konsumen menjadi responden ada 388 responden.

Sedangkan subjek penelitiannya adalah semua konsumen ritel tersebut. Objek penelitian adalah semua ritel modern/minimarket dan beroperasi di Kota Cimahi, Jawa Barat. Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket dan faktor apa yang menjadi daya tarik bagi konsumennya.

Manjemen toko baju